THE NEW PLACE OF “WAX” IN FASHION
Rihanna, Beyonce, Nicki Minaj or Chris Brown, this last years, we saw many celebrities dressed in wax, thanks to the progress of fashion at the rate of African Diaspora which imposes its style graphic and colored of the WAX’s fabrics in the world. A creative style with a strong international rise.
“WAX” as the wax, has this name because of the motives originate thanks to a shoe polish colored on both faces of the fabric. This the motive for the wax is repeated to the infinity and the peculiarity of this technique allows us to use both faces of the fabric which present lively colors from both directions.
Usually traditionals African clothes, the wax was daily worned royally for particular occasion by the sub-saharan, northeast and west African people. Stitched by a tailor of the area or city, in traditional design, the “wax” fabrics its recover now by lot of famous creator as Givenchy, Viviene Westwood, Zara or Asos, in novel and innovated style and collection. In fact, many “ready to wear’s” group, are using Wax in their collections since 2 or 3 years, not just for summer but in all season. We are living now the end of the wax’s stigmatization which was frequently join at sun because of its African and Asiatic origin. Moreover, thanks to this wax’s utilization and commercialization by these imposing groups, this fabric is now worn by lot of different people with different origin and social place.
The African diaspora give birth to many young talent creators from many different occidentals’ countries, and they are taking a fly in world of fashion, by creating brand and collection issues from African culture.
ZOOM OF A DIASPORA’S CHILD : LAETITIA KANDOLO
Young women born in Paris, from Congolese parents, Laetitia Kandolo is a polyvalent fashion women, artistic director, stylist, creator who worked with a lot of famous artists as Rihanna, Madonna, Kanye West. Moreover, she is the creator of a young womenswear’s brand named UCHAWI, which mean magic in Swahili.
Inspired and created by Laetitia, Uchawi get modern and atypical clothes reflecting a powerful melting between Occidental and African culture and tradition. Uchawi is more than a simple label, but it’s a world which gather ideas from her daily life, some travelling, her entourage and different feeling. Indeed, we find typical clothes with a particular detail in each of them, that created the originality of Uchawi, like the as the colors, the design, the fabric or the model of clothes.
Being the best representative of the African’s fashion, the wax has its place in the “UCHAWORLD”, he brings an African touch in the PINKEDITION’s collection. Completely inspired by the typical 80’s Congolese’s model, the wax’s articles shaped by Laetitia are vintage, charming, chic and actual at the same time.
Through this brand, we see the colored and originality wax’s input in the world’s style, that justify the new diversity of the actual fashion style. The wax takes part of the fashion’s style opening, that illustrates the power of the globalization. Thanks to it, people can get access to different culture easily.
Not only for fashion, but also for decor, the wax is also used as a fabric for some rooms. Get a sofa and cushions or tablecloths in wax and bring colors and a touch of originality in your interior.
From Africa, Europe, United states or Asia, the Wax modernizes himself with imposing its presence in different way, and give a new breath in fashion’s world. May wax do its entry in your life